Attracting, Engaging and Retaining Staff in Your Property Business
Attracting, engaging, and retaining talent is crucial for any company looking to stay competitive and achieve long-term success with the right team. Building an appealing brand, connecting with candidates on a personal level, and creating a workplace where employees feel valued are three pillars of a strong talent strategy.
At Dove & Hawk, our recruitment partnership services can support and be tailored to suit large, listed businesses as much as a new start-up looking to get it right from day one. Here are the three areas we always focus on.
Attracting Top Talent
In today’s competitive job market, businesses need to offer more than a salary. A strong employer brand that reflects the organisation’s values, culture, and purpose is also important. Candidates want to work for companies that stand for something meaningful. This can be achieved through a clear, authentic message shared consistently across platforms, whether it’s your website, social media, or job postings. Potential hires are attracted to companies with a strong sense of identity, so highlighting your company’s unique attributes—like innovative projects, inclusive policies, and career development opportunities—is essential.
Having a great candidate experience can set your organisation apart from competitors. Simplify the application process, offer constructive responses on time, and ensure the experience is respectful and engaging. Showcasing employee testimonials and success stories is a great way to show what sets you apart by making it easy for candidates to see themselves as a part of your company.
Engaging Potential Candidates
Engagement should start before someone even joins the company. The recruitment process itself is an opportunity to create an initial connection, but you can extend this by communicating openly and transparently with candidates about their application status and providing a realistic idea of what it’s like to work at your company. Help candidates visualise themselves on your team.
Personalisation is another effective strategy, and you can make an impact easily by addressing candidates by name and tailoring messages to their specific interests and skills – it’s all about first impressions.
Retaining Staff Through Positive Workplace Culture
Retaining employees is an ongoing effort and it’s all about making them feel valued, supported, and motivated. Company culture is vital to employee retention, and you can build a supportive culture where employees can thrive professionally and personally. Regular opportunities for growth and development, such as training, mentorship programs, and access to career advancement resources, empower employees to feel invested in their roles and future with the company.
Another aspect of retention is listening to and addressing employee feedback. Regular check-ins and an open-door policy allow employees to express their ideas and concerns. Recognition and reward programs also help retain talent by acknowledging achievements and contributions, reinforcing a positive sense of belonging and appreciation.
We work with businesses to help them attract, engage, and retain top talent, and this can lead to lower turnover rates, a more positive work environment, and better business outcomes.
If you’d like to discuss how we can support you and your company, please get in touch.
