To attract the people you need, your company has to stand out from the competition. As part of our consultancy services, we help you develop a clear employer value proposition (EVP).
Your EVP is the culture, benefits and experience your people get in return for the skills and experience they bring to your business. It explains what makes you different, and why people are proud and motivated to work for you. Built into every part of the business, a strong EVP helps you keep your top performers and attract the right new talent.
1. Find out what your people think
Ask current staff about your brand and culture. What do they value most? Why do they stay? If you can, ask former employees why they left. Use employee surveys, exit interviews and feedback from former staff, and even from job applicants.
2. Identify your selling points
Review the results and pick out the points people value most. This is your draft EVP. Then test it:
- Does it align with your strategic objectives?
- Does it clearly set you apart?
- Is it realistic?
- Is it inspiring?
- Is it simple, but broad enough to appeal to people from different backgrounds?
3. Tell the market
Once your EVP is agreed, communicate it, starting with the people you want to attract. Use your existing channels first: your website, your job adverts and your interview process, so candidates can judge whether they would fit. Reach passive candidates through your branding, PR and other marketing.
4. Live it
Your current employees are your most powerful advertising. The EVP has to match the reality of working for you. Build it into your onboarding process, reward schemes, internal communications and business plans. Review it regularly so it keeps up as the employee experience changes.
The aim is a business people want to join. That is achievable whether you are the biggest firm in your market or the smallest.
Your next step
Hiring managers: contact us to talk about your EVP, or register a vacancy. See also attract, retain and engage.
Candidates: looking for an employer whose values match yours? Browse current jobs or register your CV.
Have a requirement?
Call 02077175505 now to discuss. Alternatively, click below to register a vacancy.
