How to stand out as an employer in the property sector: attracting the best candidates
The property business is always changing, with consistently moving goal posts and a need for teams that get it. This is why, as an employer, it’s more important than ever to attract and retain the best talent. Great people don’t stay on the market for long – so what can you do as an employer to attract the highest-performing candidates and stand out as the place they want to work?
Our team speaks daily with professionals across residential and commercial sectors, and we see firsthand what makes top talent choose one employer over another. It’s rarely just about salary. The best candidates are looking for culture, clarity, and connection.
Here’s how to make sure your business stands out.
.1. Define your brand
Your company brand is more than a logo: it’s the story candidates tell themselves about what it’s like to work with you.
Consider the following:
- What do we really stand for as a business?
- What’s unique about the way we operate, lead and reward success?
- How do we support growth, wellbeing and purpose?
Great people are drawn to authenticity. Showcase your values through consistent messaging, real employee stories and transparent communication. Tell people who you are.
2. Prioritise the candidate’s experience
First impressions matter, and for many candidates the hiring process is their first real encounter with your brand. A slow process can lose you strong applicants. Instead:
- Keep communication clear and timely
- Provide feedback – even brief, constructive notes go a long way
- Make interviews conversational, not interrogational
Candidates who feel respected and informed are far more likely to accept an offer and speak positively about your company, even if they don’t.
3. Offer more than just a salary
The property industry is results-driven, but financial reward isn’t the only motivator anymore. Today’s professionals look for balance, growth, and recognition.
Standout employers tend to:
- Provide clear progression paths and growth opportunities
- Celebrate success beyond targets recognising effort and attitude
- Offer flexibility where possible: hybrid working and autonomy are increasingly valued
Remember: the best people don’t just want a job; they want their career to be a part of their life.
Attracting the best people isn’t about being the biggest or the loudest; it’s about being the most consistent, authentic and people-centred.
If you’re looking to tweak your recruitment strategy to make sure you’re attracting the best talent, we may be able to help. We specialise in connecting leading property businesses with exceptional people. Get in touch to speak to one of our team.
